At present, there are not many people who imitate brand furniture on the market, but because of the cheap price, they are popular. The same set of furniture has exactly the same style, but the price is very different. Professionals said that although the cottage furniture looks similar, the raw materials and workmanship cannot be guaranteed.

Mr. Wang is a white-collar worker. With heavy decoration and light decoration, he intends to decorate his new home in a minimalist style. Therefore, he began to pay attention to furniture, soft decoration and other building materials after receiving the key to the new house in November 2010. But what worries him is that he has a good eye, and feels that the original furniture is expensive, which makes Mr. Wang a little headache.

However, recently in a few local furniture stores, Mr. Wang found that many big brands of furniture can be bought at a very cheap price. "Frankly speaking, it's copycat goods," Mr. Wang told the author that when he went to Shenyang on a business trip last year, he liked a dining table at a flagship store of branded furniture, with a price tag of more than 8,000 yuan. The quotation is only 2800 yuan, and it says "buy sincerely can be cheaper." This makes Mr. Wang a little tempted: he can buy his favorite furniture at almost a third of the price. If all the cottage furniture is bought, the money saved is considerable.

The wind of the domestic furniture cottage is becoming more and more fierce

"The cottage furniture is mainly cheap, and the delivery speed is even faster than the real product." Mr. Chen, the design director of a decoration company, said that some small and medium-sized furniture companies in the south have a dedicated team responsible for taking pictures and drawing at the exhibition. The result is that the original new model has not yet been launched, and orders for cottage products have blossomed everywhere. According to him, there is still a difference between "first-class" and "second-class" cottage products. Furniture dealers with higher levels make first-class cottages based on foreign furniture objects or pictures. Styles and materials are completely out of shape.

Although the price of cottage furniture is cheap, Mr. Chen said that because of the limited level of understanding of furniture, he only looked at the appearance and tried to buy "cottage products" cheaply. The last victim was the consumer himself. Because of the raw materials and processing level, in addition to the general "short life", cottage furniture does not meet the environmental protection indicators, so it is not recommended to buy.

How to identify the true and false of the cottage furniture rampant market

The cottage products are flooding all areas of society, and now this cottage style has blown into the furniture industry. If you encounter two pieces of furniture that are similar in appearance but the price is several times different, I am afraid you have already encountered cottage furniture at this time.

Three types of cottage furniture

The furniture with great similarity in appearance and the product name are also very close, making it difficult to distinguish the true and false. There are three main types of furniture cottages currently on the market. According to Wu Tiecheng, the general manager of Huanggu Store, actually one of them is a cottage brand, which mostly uses branded furniture as a means. There was once a furniture brand adidas, is it a sports brand involved in the field of furniture? Actually it is not. Carefully found that under the similar brand logo, there are actually small differences. The second form is to impersonate the material of the brand furniture. According to Wu Tiecheng: "Consumers may also have this shopping experience. The price of the same mahogany furniture in the home store and the price of the independent facade in the alley are very different. It is inevitable that there are cottage products that are mixed with fish." Shenyang Noble Chen Deying, general manager of Home Furnishing Co., Ltd. introduced that the company's sales of Fendi furniture also encountered a situation where the style was imitated. In the end, it was only "similar but not similar". This is the third kind of "cottage furniture" form. However, this kind of cottage product only plagiarized the shape design. The quality of the brand, such as the proportional relationship and details, could not keep up, and even the environmental protection standards were not met.

Fighting against imitation furniture wearing "ID card"

In the face of the proliferation of cottage furniture, many consumers do not know how to distinguish, which requires better supervision of stores and brands. Chen Xuemei, general manager of Shenyang Red Star Macalline Tiexi Shopping Mall, believes that home furnishing stores have the responsibility and right to strictly screen the brands they enter, creating a safe shopping environment for consumers. Strict quality control has also become the operating credo of the actual home. Wu Tiecheng, general manager of the actual home Huanggu store, said that cottage furniture is usually crudely manufactured, which not only damages the legitimate rights and interests of consumers, but also disrupts the entire furniture market order. In addition, the reporter also learned that the regular stores must be inspected every year to enter the brand, for the brand quality inspection is not once and for all. In order to protect the legitimate rights and interests of consumers, the manager of betel nut furniture told reporters that betel nut furniture has applied for a patent number for each piece of furniture, one product and one number, just like our ID card. Consumers can log in to the relevant website and enter the product ID number and patent number to distinguish the true and false. It can be said that this method of verifying the right body has played a certain role in combating the wind of cottage furniture.

Experts ask for product reports before buying

How to avoid buying cottage furniture?
Bai Hong, Secretary General of Liaoning Furniture Association, recommends consumers to look at furniture brands. Large brands often have strong strengths, and they are more guaranteed for product quality and after-sales service. In addition, when buying furniture, it is necessary to ask the sales staff for the recent inspection report. Generally, the average quality inspection agency will conduct a random inspection of the product in half a year to one year. It is most convincing to ask for the latest inspection report. The person in charge of Shenyang, a unified international household, advises consumers that during the sales process of regular furniture brand shopping guides, they will also teach consumers how to identify related materials such as solid wood.


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