The Copenhagen conference, which has attracted global attention, made the concept of "low carbon" popular among the people. The urban test area of ​​Shanghai World Expo has made people feel for themselves. "Low carbon economy" and "low carbon life" have also become global hot topics. Under such a background, many home furnishing companies have also raised the banner of "low carbon". However, from the perspective of the average level of the entire industry, "low carbon" is still in an extremely embarrassing thunder and little rain. stage. Why is the "low carbon" road to home so difficult?

Low carbon difficulty, related to upstream industry

People are increasingly aware that environmental protection and emission reduction are the only way to achieve sustainable development. The so-called "low carbon" is not a lower carbon emission in a simple sense, but a new development model that covers the three major elements of low energy consumption, low emissions, and low pollution. The essence is from all aspects. We will start to improve the efficiency of resource utilization, seek for rapid recycling of renewable resources, maximize the use of green energy, and reduce the loss of non-renewable resources. The home furnishing industry is a large energy consumer, and it has become a key target for low carbon, but as far as the reporter knows, the home furnishing industry can really achieve low carbon.

The reporter interviewed a furniture company that is famous for producing environmentally friendly products and occupies a large share of the market. However, the relevant person in charge of the company refused to talk about the problem of low-carbon furniture with a real name. "Sometimes, it is really difficult to make low-carbon furniture in China." The person in charge said with emotion: "Because the country currently does not have relevant strict regulations, the upstream of the furniture industry such as adhesives, plates, paints and other markets are flooded. It is a large number of high-carbon and polluted products. To select a few low-carbon raw materials, the cost will undoubtedly be much higher, and even if these low-carbon raw materials can guarantee 100% low-carbon environmental protection, We are not sure. "

Low carbon is difficult because consumers are not buying

What makes the person in charge even more angry is that many high-carbon products can also stand on the stage of consumption, and because the country lacks comprehensive authority certification, the so-called high-carbon or low-carbon, in many cases, are only manufacturers To myself, "products that are obviously high-carbon can also be packaged very low-carbon, so that we, the manufacturers who were willing to produce low-carbon products, had to take another countermeasure."

According to the person in charge, because they are a brand with a relatively large market share and rich product grades, their approach is that the overall brand is relatively low-carbon and environmentally friendly, and mid-to-high-end products often do. This point, but for low-end products, sometimes have to use some high-carbon raw materials.

"This is also something that can't be done. The sales of mid- to high-end products are not large. The real profit point of the company is still in the mid- to low-end products with large sales. If we use low-carbon raw materials, our costs are difficult to match. Other manufacturers compete. "Because many consumers care more about the price than whether they are low-carbon, so if they pay more, they will not necessarily buy low-carbon products.

The furniture industry "low carbon" may wish to go from easy to difficult

Contrary to the person in charge ’s statement that “low carbon is difficult”, Lu Qifeng, the home marketing director, believes that there are many low-carbon approaches to home furnishing. Do n’t overdo it all. You might as well start from easy to difficult.

He believes that the choice of raw materials can be low-carbon, such as furniture products made from bamboo, birch, rattan, grass and other pure natural materials that have been specially treated in the market in recent years because of the short growth cycle of the raw materials and the production process. Reasons such as low pollution can become low-carbon furniture that was popularized earlier. The design of this type of furniture also pursues natural flavor, allowing various raw materials to be displayed in their original form, so it is also loved by those who pursue natural life; in addition, some emerging products have begun to emerge, such as frying on Taobao. The flamboyant low-carbon paper furniture that can carry 80 kg is also popular because of its light weight, second highest recyclability, and novel shape; other such as modified wood-plastic composite materials, biological composite materials, polymer materials, It is also gradually widely used in furniture.

It is understood that some responsible manufacturers have made more breakthroughs and innovations in the mining process, production process and processing technology. Of course, this belongs to the advanced stage of low-carbon home furnishing. For example, there is a very famous furniture brand in Germany, which is to cut a tree and replant another tree, so as to maintain the ecological balance to a certain extent, it is equivalent to reducing the loss.

Low-carbon economy will be the new competitiveness

At present, for the furniture industry in China and even the world, "low carbon" is still in an emerging and to be developed situation. Over a period of time, the problems of high mining, high emissions, and high pollution will still exist. Great efforts to improve. However, as "low carbon" has been recognized by more and more people, relevant experts predict that the world has entered the era of "low carbon" revolution, and it will have a huge impact on the development mode of enterprises and the way of life of the people from all aspects. In the near future, more and more people will inevitably choose to purchase "low-carbon" household products and choose a "low-carbon" lifestyle. Lu Qifeng believes that taking the "low-carbon" home road is an inevitable choice for consumers, and it will be the only way for home furnishing companies to win public recognition and win market opportunities. Therefore, whoever takes this road first is actually It is an opportunity to seize the market.

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