The furniture industry creates marketing tipping points

As a furniture online mall , GO Jiaju regularly conducts online and offline activities for consumers and manufacturers. Currently, the latest event brand furniture includes Di Gaole , Barry Bart , Hongye Family Furniture , and we attach great importance to the use. Some festivals do cultural marketing. For example, during the May Day Labor Day, activities such as enjoying half price, such activities will be quite tempting for the end consumers, and consumers will even start to queue up at 6:00 in the morning to open the door. In fact, any festival is now more and more an opportunity to express your heart to parents, lovers, leaders, etc., seize this opportunity to promote sales. Others can also do sleep festivals, health festivals, and so on. Even Lei Feng activities day can find suitable points to strengthen communication with consumers. We have cooperated with important local real estate projects on this day. The community is free to help consumers clean sofas, air conditioners and hoods. and many more. The impact of this penetration is deep and can effectively enhance the impression consumers have on us.

More attention should be paid to ways and means of doing activities. We once invited Guan Zhilin to participate in our opening ceremony, but it would be a pity to simply pull her to the station for an hour. Before she came, we had already launched a three-month event to warm up and vote for the local perfect newcomer, who was married by Guan Zhilin. This has become an attractive interactive activity. A couple of new people finally pulled more than 3,000 tickets through our SMS platform. They deserved to be champions, received more than 10,000 yuan in bonuses and gifts, and related to Lin’s marriage. . Then, you will bring the consumer groups of the entire city together and become an absolute hot spot in the local area. Through these activities, our team has also been trained and grown. The key is to think of it. In marketing, you have to invest, you have to know how to invest.

In the home industry, no one feels that culture is very important, but in the terminal, you will find that you can feel the warmth of many family relationships through the activities. Consumers also need a platform to express their wishes to their families. Such as Children's Day activities,

Let the child come to your scene, or participate in your activities, he can pass to the grandparents of grandparents, grandparents and grandparents. Ask, your marketing, your business, your promotion, pass it out inadvertently, and you get a reputation, you are so generous to provide a platform for these children to grow, provide a stage, provide funding, Providing bonuses and providing a good atmosphere for growth, why not do it? This kind of activity you insist on is to deepen the hearts of consumers. This kind of marketing is powerful, and it is much more effective than simply advertising. Moreover, when mobilizing all aspects of social resources, including hospitals, libraries, etc., you will find that, in fact, no one is going to Zhang Luo, no one is going to organize. Many people in my city are willing to participate, including Gome Suning, everyone is willing to share activities to participate.

No matter where the consumers, even the three types of four types or even the rural cities, will not refuse the shopping facilities that are very beautiful and comfortable, and have water and children's amusement parks. Consumers have the need to improve their quality of life within the limits of their ability. Because China's internationalization process has brought more than just the development of real estate, I can imagine what is so successful in home appliances to the countryside? Because it matches this demand, customers in first-class cities, homes need 50-inch home appliances, four types In the three types of cities, even in rural cities, he feels that it is normal to use large color TVs. We must seize this rigid demand, pay attention to such opportunities, and find suitable points to stimulate consumer demand.

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