The rapidly evolving Chinese furniture industry is undoubtedly also a bloody history of conquests. If you want to ups and downs in the international capital operation competition, the furniture company brand and scale must be large enough, then the easiest way to expand is to go public. The rapidly evolving Chinese furniture industry is undoubtedly also a bloody history of conquests. If you want to ups and downs in the international capital operation competition, the furniture company brand and scale must be large enough, then the easiest way to expand is to go public.

However, behind the listing boom, people in the industry frequently questioned: What is the real motive for a company to go public, squander money, expand its scale, or enhance its brand? Is the time to market under the industry crisis mature? At this stage, the fog is still heavy behind these doubts.

Since the first furniture company in the furniture industry went public, the industry's shock has never stopped. First, in the circulation field, Red Star Macalline shouted to go public in 2012, and then came the news of hundreds of years, Huayuanxuan and other plans to list on the GEM, and then Dafuhao Furniture and Jinsheng Home also spread the news of listing. Now, the industry has heard that the Shenzhen Furniture Industry Association has tried to rely on exhibitions, stores, industrial education colleges, furniture newspapers and other projects to go public. What is different from the enthusiasm for the listing boom in the Internet field in recent years is that there is more secret behind the listing fever in the furniture industry, even mixed with a certain degree of "conspiracy".

At present, China's furniture industry is a low-cost and relatively profitable field. Both the boss and industry speculation are relatively heavy. Speaking from a macro perspective, doing business is for society, and many people's consciousness has not yet reached this stage. "

According to industry sources, a furniture company that is rapidly making a listing plan has great signs of "circling money". Because its reputation in the industry has not been very good, and its design ability is weak, many products are mainly copy. In the past one or two years, it has spent huge sums of money to purchase a giant industrial park in an attempt to profit from the appreciation of the land. According to insiders in the industry, there have always been problems with its capital chain. In addition, a large amount of capital has been invested in the industrial park. The working capital is particularly tight, and the pressure on bank loans is greater. So the company began to make vigorous early-stage preparations by inviting spokespersons, marketing and other methods to prepare for the listing, and its attempts to make money were obvious.

This also reflects a phenomenon: under the impetus of assaulting the money in the listing circle, some criminals use (supervision) loopholes, and the phenomenon of fraudulent listing begins to appear. In recent years, the phenomenon of big changes in the performance of new stocks is increasing. Many times when new stocks are listed, they are wearing countless auras. Shortly after the success of the listing, the performance has changed. This has also caused heavy losses to investors who bought at the beginning of the listing. .

It is understandable that furniture companies go public for model transformation or brand upgrade. Because many companies understand that the larger the company, the stronger its ability to combat market risks, and the pursuit of scale has become the main direction of the future development of many furniture companies. If we simply rely on our previous accumulation and rolling development, we can no longer meet the huge demand for funds. Absorbing risk investment has become a bottleneck for large furniture companies to achieve industrial upgrading and rapid expansion, so listing is the preferred way for furniture companies to break through the current dilemma.

However, there are also many uncertainties. What if some companies expand aggressively after going public and use various improper means to attack competitors after achieving the status of the industry leader? What if they monopolize the market and kidnap relevant industry chains? If some companies that focus on building a century-old brand start to go wild There is a lack of gradual cultural accumulation and precipitation. Isn't this promoting seedlings?

According to industry insiders, some furniture companies choose to go public in the current market environment is actually "predictable"-some companies' capital chain has problems under the market crisis, but the enthusiasm and pace of listing are actually accelerating.

From the perspective of the macro environment, surrounded by RMB appreciation, rising raw material prices, and export tax rebate adjustments, under the background of macro-control, the country has adopted a policy of tightening the monetary policy. At present, the overall capital chain of furniture companies is quite fragile. It can be seen that under the pressure from both sides, it is not surprising that some furniture companies with short-sightedness and quick successes may take risks and take risks. And the "cause theory" of furniture companies' listing caused by a series of listing fevers is not groundless and out of nothing.

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