For the furniture industry , 2012 was a very difficult year. International economic environment did not improve, furniture export market is difficult to recover; domestic real estate control policy has never been relaxed, furniture consumer market downturn, resulting in a lot of furniture business survival difficult, and even intensified eliminated, furniture market "shuffle" phenomenon.

Natural selection, survival of the fittest, under market economy conditions, it is normal for an industry to "shuffle". But for the entire furniture industry, it is necessary to carefully analyze the reasons for the failure of these "shuffled" furniture companies, draw lessons from them, and find the correct development direction.

　　 Lack of brand

　　 In recent years, due to the impact of the international financial crisis, the furniture industry has contracted severely in the overseas market. The European Union and the United States also often introduce various trade barriers against Chinese furniture. It is a fatal blow for OEM export furniture companies that lack brands. .

A major furniture export town—Dongguan, Guangdong and Wenzhou, Zhejiang, a large number of OEM furniture companies close down each year . Dalingshan Town, Dongguan, is well-known as the "First Town for Furniture Export". The local furniture companies are mostly small and medium-sized enterprises, and most of them are OEM production, lacking independent brands. According to industry experts, there are dozens of furniture companies that closed down this year because of the failure to receive overseas orders.

In another furniture production base, Longjiang, Shunde, there are also many OEM small and medium-sized enterprises that have closed down in the past two years. In Shenzhen, which is adjacent to Dongguan, the situation is different. Although Shenzhen's furniture export volume fell sharply by 40% last year, there are not many failed companies. That's because most of Shenzhen's furniture companies have been transformed and upgraded, have their own furniture brands , and have long since entered the domestic market.

　   Blind expansion

Furniture stores are particularly prominent in blind expansion . In recent years, several national furniture chain stores in order to quickly capture the market, desperately "staking", some local furniture stores to hold the position, but also to increase the business area through the transformation, expansion and other means, resulting in a serious surplus area furniture stores . When the furniture market was in a downturn, some stores that were operating at a loss had to close their doors.

In July of this year, Red Star Macalline's shopping mall in Pazhou, Guangzhou, was forced to close due to the lack of profitability of the business and the expiration of the contract, which fully exposed the huge crisis brought about by the expansion of its franchise model. Not only in Guangzhou, this year, most of the first- and second-tier cities have experienced store closures.

　　 Insiders pointed out that the furniture industry, the furniture market in recent years in some areas of the building too fast, redundant construction serious, furniture market capacity is already limited, the number of furniture stores increased, single-store sales of natural dilution, and furniture dealers The profit space is compressed, and it is inevitable that the furniture store will not continue to operate. At the same time, the expert also believes that the current closure of furniture stores is essentially the self-regulation of the furniture industry, and that the furniture industry itself is squeezing out bubbles, not a bad thing.

     Capital chain break

Looking at the furniture companies that have been eliminated in the past two years, at least half of them are caused by broken capital chains. On May 12, Shandong Home Furnishing collapsed today, and its boss was also "running" due to a broken capital chain, involving an amount of nearly 600 million yuan.

Furniture companies are difficult to run without funds, and so are dealers. For example, in September this year, the supply of Qumei Furniture's Chongqing store was delayed, which was exposed by consumers. According to the shop owner's explanation, he and another shareholder partnered to win the distribution rights of Qumei Chongqing two years ago. In August this year, the partnership shareholders suddenly withdrew their funds, causing a break in the capital chain. Supply.

　 The furniture industry, whether it is an enterprise or a distributor, must always maintain the safety of the capital chain, especially to strengthen the management of cash flow. An enterprise must always maintain a certain effective cash flow in order to maintain normal operations, otherwise it will have a fatal impact. In addition, strengthening cash flow management can also effectively improve the competitiveness of enterprises. Because with the increasingly fierce market competition, furniture companies must adjust product structure in time to meet the changing needs of consumers. If the furniture company has sufficient cash, it can be transformed into productivity in a timely manner and improve the competitiveness of the enterprise.

　　 Management errors

Although China's furniture industry has been developing for so many years, there has never been a “giant” enterprise like Haier in the home appliance industry. Most of them are small and medium-sized enterprises, and they are mainly family-owned companies. Missing.

For example, at present, many furniture companies are bosses who make decisions by themselves and like to "slap their heads" to do things without establishing a scientific management mechanism. In actual business activities, "people" often override "systems", and the following people also Only the boss is obedient, it is difficult to help companies find problems and solve problems. On the contrary, the boss of an individual furniture company likes to look for a capable "savior", hoping that a capable person can help him manage the business, and he rarely spends time and energy. Once there is a problem, it is too late to change.

Managers are the nerve center of an enterprise, and all resources are organized, deployed, and created by managers. For furniture companies, no matter how good your product is, as long as there is a problem with management, it will sooner or later fail.

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