Domestic home security analysis
Iron Wire,Iron Mesh,Wire Iron,Thick Iron Wire HENGSHUI YUZHENG IMPORT AND EXPORT CO., LTD. , https://www.yuzhengnails.com
According to national statistics, China’s wealthy class is forming. The average annual household income is over 56,000 yuan, and the population is about 44.6 million people, more than 14 million households, accounting for 10% of the urban population, 3.5% of the total population, accounting for the entire social consumption. The sum of purchasing power is about 17% of the 5 trillion yuan. Therefore, the total number of home alarm systems for these people is 14 million units, and the total market capacity is 28 billion yuan. It is in this situation that in the past two years, the sales volume and total sales of home alarm systems have shown a continuous rise. The annual growth rate is more than 30%. With the improvement of people’s safety awareness, there will be more. Many people chose the home alarm system. In 2002, the total market volume reached nearly 1.4 billion yuan, and the total sales volume was 700,000 sets.
At the recent National Public Security Department of Science and Technology and Director of the Technical Protection Office held by the Ministry of Public Security, Minister Jia Chunwang pointed out: “Safety and prevention technical work is an important part of public security science and technology.... At present, we must pay special attention to safeguarding economic security and the people’s concern. Hot issues, such as community safety technology prevention, motor vehicle looting, and the construction of anti-theft alarm system network, etc..†Minister Jia’s above speech has important guiding significance for the development, production and operation of people engaged in security product industry. The development of security and prevention industries plays an important role in maintaining social stability, protecting social wealth and personal property, and preventing and cracking down on crimes. This shows that the market capacity of the home security industry is self-evident.
At present, most of the well-known brands in the security market are imported wired products, which have been applied in some newly-built residential areas. However, wired products have encountered severe problems in the overall structure and parts. Due to the difficulty of wiring, the engineering company had to abandon part of the project, or even discard the original cable system to reinstall the wireless system, resulting in high project cost. The user’s problem is even more intractable. The user has already installed a wired system at home, and the home is beautifully decorated. At this time, increasing the number of probes (such as smoke, gas, etc.) is unclear how to start. At this time, the market for wireless products has emerged. It can also solve all the above problems. In the current global market, foreign wireless products are extremely expensive. The price of a pair of magnetic doors is as high as 200 yuan, and the price of a probe is as high as 600 yuan. Except for a few banks and special customers, the family can afford very little. Of course, it is not enough to rely on the project to expand the security industry. To take a project under China’s state-owned system requires good social relations, flexible public relations tools and a group of excellent business professionals and engineering and technical personnel. These are not just good products, but only real security. Products as a terminal product to do, the security products made of home essential products can really make an industry, made a well-known brand. Home users' demand for security products is the largest space in the security market, but at the same time home users are the most critical group of security products, and home users require products with low price but perfect function. To be functional, does not affect the interior appearance, these requirements can only be satisfied by wireless products. At present, there are many domestic companies that make wireless home alarm systems, but most of them have many shortcomings in capital, technology, and operations. This has led to difficulties in the security and alarm industry and many reasons. In addition to product quality and promotion methods, there are many problems. . What is particularly serious is that the price war factor directly affects the stagnation of the security industry. As we all know, a company must maintain a certain profit rate, the company can maintain its survival and development, and the unprofitable operation will eventually lead to the company's "anemic" death. The direct result of the price war has led companies to attack the market with low-quality, low-quality products. It has a negative impact on competitors and even the entire industry. The security industry is a science and technology industry. It is advisable to fight a value war. It is not advisable to fight a price war. The product has a high added value and the ability to compete is stronger, so that the entire industry can enter a virtuous circle.