Recently, the energy-saving subsidy policy for home appliances has been officially implemented. Consumers purchasing energy-efficient TVs, air conditioners, washing machines, refrigerators, and electric water heaters will enjoy the subsidy policy for national appliances. The industry believes that the introduction of home appliances energy-saving subsidy policy will undoubtedly inject a tonic for the weak home appliance market.

How to buy subsidies for energy-saving appliances?

From June 1st to the end of May 2013, consumers will be able to obtain subsidies for fixed-speed and inverter air conditioners with Class 1 and Class 2 energy efficiency, and some LCD TVs and plasma TVs with Class 1 energy efficiency. The subsidy is based on product type and energy efficiency index. Depending on the size and specifications, the air conditioner is 180 to 400 yuan per unit, and the color TV is 100 to 400 yuan per unit.

How do consumers receive subsidies? Do you need cumbersome processes?

The rules show that when the specific subsidy method is for consumers to purchase energy-saving home appliances, the manufacturers will directly pay the subsidy funds to the consumers. The relevant state departments will summarize and review each month, and then distribute subsidy funds to the manufacturers. In other words, consumers can get state subsidies while purchasing energy-efficient home appliances.

Luo Qingqi, senior director and industry expert of Paler Consulting, said that the impact of the implementation of the energy-saving and welfare subsidy policy on the industry is huge, and the policy will directly stimulate consumption and stimulate industrial restructuring. At present, the home appliance market is sluggish. Many companies have begun to reduce their investment in core technologies, neglecting the most basic work of enterprise R&D, implementing policies, focusing their efforts on energy-saving products, and encouraging enterprises to continue investing in research and development of energy-saving new products.

Choose energy-saving appliances to guard against the five "traps"

In the past two years, it has been an indisputable fact that energy-saving products are leading the home appliance market. Some unscrupulous companies have put their own low-energy products on energy-efficient labels, and the phenomenon of ignoring consumers has also occurred frequently. After a reporter’s visit, it was found that consumers generally face five “traps” when purchasing energy-efficient home appliances:

Trap 1: Invalid contrast. For example, when purchasing an air conditioner, the merchant would say a 1.5 or 2 air conditioner, which can be used for 6 to 8 hours a day, and can save about 1600 yuan a year. But imagine, who's home will use air conditioning 365 days a year, and still use 6 to 8 hours a day?

Trap 2: Fully partial. Some home appliance companies have only one or a few energy-saving products, but in the promotion, they say that the full range of products have passed the energy-saving certification, which are energy-saving products.

Trap 3: Hit the ball. Some companies promote their products with a variety of energy-saving technologies, but do not promise energy-saving efficiency. In fact, these technologies do not determine whether energy savings will be produced in actual use.

Trap 4: Confused. For example, the daily power consumption of a refrigerator is not only related to its effective volume, but also related to many factors such as the use environment, the number of door openings, the number and type of items stored, and these factors are only used to publicize the daily power consumption, only in the fuzzy concept. .

Trap Five: Exaggerating publicity. Some companies boast some products that are slightly more energy efficient than other brands into "magic" home appliances with amazing energy-saving effects, misleading consumers.

"True energy saving" benefits consumers

The promotion of the merchants is always a variety of means, and it is all-encompassing. However, in the process of purchasing, consumers only need to identify the information disclosed on the energy-efficiency label of the home appliance, and they can change and enjoy the "real energy-saving". The benefits of the product.

"After the implementation of this year's subsidy policy, the state will strictly check the energy efficiency label of each product, no one will dare to fool consumers, consumers will be able to buy real energy-saving products." Haier refrigerator related person in charge said.

On the latest list of "2011 China Energy-Saving Products Enterprise Leaders" list, Haier, the world's first brand of white power, topped the list, in the "China's high-efficiency product list", "China's energy-saving products list", "China's energy-saving products" The rankings of the three sub-lists of the enterprise list are far ahead of other brands and become a model for energy saving and emission reduction in China's white electricity industry.

“Consumers will buy more energy-efficient products at cheaper prices.” Haier’s TV-related person in charge said that with the example of TV, the price of more energy-efficient LED TVs on the market is almost the same as the price of ordinary LCD TVs. After the implementation of energy-saving subsidies, consumers can enjoy up to 400 yuan in subsidies for purchasing LED TVs, and the purchase of LCD TVs cannot enjoy state subsidies, making the prices of more energy-efficient LED TVs and LCD TVs more similar or even cheaper.

A household appliance manufacturer CEO bluntly said that the state subsidized 100-400 yuan for energy-saving home appliances, which directly lowered the price of energy-saving products, narrowed the price gap with non-energy-saving products, and prompted more consumers to switch to high-efficiency energy-saving. product. This undoubtedly injected new vitality into the home appliance industry, and low-carbon energy-saving products are bound to be an irreversible development trend and ending of the future home appliance industry.

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