Overalls in China is a relatively backward industry, so far. The demand for overalls in China is RMB 10 billion per year, and most of the sales of work clothes are completed offline. Due to the impact of traditional procurement models, China's Chinese clothing service is not driven by sufficient momentum. As the development of the network has led to more transparent product information, the symmetrical development of information will prompt changes in China's procurement, and the traditional dark-box operation and other procurement models will be greatly reduced. In addition, China’s anti-corruption efforts have increased after the 18th National Congress. The "sunshine procurement," "administrative procurement," and "personal procurement" uniforms procurement model will emerge.

With the transparency of procurement, the procurement of network work clothes will be vigorously developed. The author believes that the development of work clothes e-commerce is divided into two aspects.

Small and beautiful as the representative of the retail and wholesale B2C

At present, many models of e-commerce are in the retail industry. What is more, the essence of e-commerce is retail. Labor insurance e-commerce can not be separated from retail, Taobao is listed, Taobao currently sells 1 billion yuan of work clothes every year, some small and medium-sized business owners or purchase will go to Taobao, Alibaba and other platforms to search and buy, with 80 After 90 and a large number of people entered the society and slowly entered the social stratum. This proportion will also increase strongly. After this batch of 80s and 90s, they are more affected by the network and are more likely to receive transparent product information. In the second aspect, with the increase in per capita consumption in China. People's division of needs will become more and more detailed. The work clothes will be the same as the ball clothes. When people work, they will buy themselves a set of clothes to wear during labor (this is already quite common in Japan). This part of the complete individual consumer will largely choose their own work clothes on the Internet. Therefore, the future of work clothes is also small and beautiful retail and wholesale.

Online and offline combined O2O platform model

For large and medium-sized enterprises, the procurement of work clothes is still a relatively large number. The most important part of this section is custom production. Large and medium enterprises will not be willing to purchase on Taobao. They are more willing to use e-commerce as a convenient and efficient means of procurement. Online display of goods and prices, online orders. Offline direct docking provides service and support. This will be the main mode for future workwear e-commerce. In the United States, the popular MRO of industrial product sales model is to use online display and provide a convenient ordering process. After the order is completed, the department directly under the line for distribution and after-sales service.