The backward production mode and low technical level are synonymous with the hardware industry in the past. Now, the domestic hardware industry is seeking to transform from "hardware" to modern hardware, from "Made in China" to "Created in China."

At the China International Hardware Fair held on September 28th, international buyers showed great interest in Chinese hardware products, but also put forward new requirements in terms of product quality, corporate reputation, independent innovation, and patent property rights. With regard to the current market new situation and many business opportunities, how domestic hardware product suppliers should discover and use business opportunities to further capture market share.

In recent years, the Chinese hardware industry has grown at a rate of 20% per year. However, in 2008, the domestic hardware industry encountered a number of predecessors in the global financial crisis, *** appreciation, labor costs, raw material prices and other internal and external attacks, and nearly 40% of hardware companies survived. The impact of the financial crisis continued until 2010, until the first half of 2010, China's total import and export of hardware products was 13.308 billion US dollars, an increase of 39.56%, an increase of 5.78 percentage points over the first quarter. The trade surplus reached 11.409 billion U.S. dollars, an increase of 6.28 billion U.S. dollars over the same period in 2009. The rapid growth of China's hardware industry exports is mainly due to the needs of the international market, and the clear policy of the Chinese government to promote industrial transformation to promote the development of domestic demand.

Judging from this year's hardware exhibition, both the exhibition area and the number of people have greatly improved over previous years. This also reflects the overall upward momentum of the domestic hardware industry. Many overseas companies seek business opportunities through various means, which is very beneficial to the development of the Chinese hardware industry.

Although the international market demand has picked up, the situation in the global hardware market is different. As the traditional hardware export destination, the EU and U.S. market demand is still relatively slow. The demand for emerging markets in South Asia, Eastern Europe, Russia, and the Middle East is growing at a relatively fast pace. They will become emerging markets where China’s hardware export companies have the most potential to tap.

How do domestic hardware export companies understand emerging markets? The author believes that in order to develop new markets, Chinese hardware export companies cannot only stay in understanding only buyers, but do not realize the overseas market. A buyer is only a point-to-point issue, and it is from suppliers. To the market is from point to point, the market can produce scale effect. Many Chinese foreign trade export companies rely on the “extensive” business philosophy of “seeking orders” in the traditional model, and they are far from adapting to the increasingly competitive global market. With the transformation of the information age, the extensive business philosophy has gradually transformed into an “accurate” data management concept. Through rationalized data analysis, foreign trade companies can understand the profitability of overseas markets and the overall trend of market development. The matching of the destination market eventually enters the commanding heights of the global industrial chain.