The competition in the interior door industry has begun to enter the white-hot stage. How can we push the interior doors to the terminal market, jump out of the "Red Sea" and enter the "blue sea" of the interior doors?

Culture must resonate with consumers With the development of real estate, the interior doors have entered a period of rapid development and become a vehicle for displaying identity, status, and taste. They have begun to become a pursuit of beauty and an attitude toward life. Whether brand building is successful or not, it will be more inclined to resonate with consumers' value propositions. The head of Liweiye Industry believes that the core value of the interior door brand is achieved through the packaging of the brand's core culture and the actual implementation of the product's design to achieve the purpose of satisfying, identifying, and trusting consumers, and improving the brand culture. Product added value.

At the same time, brand culture dissemination and promotion need to be given enough attention. When a good product emerges, it must be given a value proposition, so that consumers understand that reasonable advertising is the main means of driving brand building. From the overwhelming advertisement of the 90s to the present, consumers have lost interest in this indoctrination-based advertisement. Therefore, if you want to re-engage the attention of consumers, you must change the channels and modes of communication according to the positioning. Promotion is the dissemination of brand ideas and popular cultural elements in order to achieve the ultimate goal. Brand display and sales may require a window, a large inkjet advertisement, or a well-arranged shelf. Today, it is more necessary to integrate more creative ideas and life advocacy on the basis of brand culture. It can be said that the current sales of products from sales of products to selling culture and selling content.

Designing to Meet Current Trends The biggest difference between current interior doors and other products is the limitation of the times. Therefore, early design and development of interior door products require adequate prediction of the times' development and trends. The interior door brand wants to be prosperous, and we need to keep up with the trend of the times and continue to innovate. A brand must have its own product style and use a period or an annual as an era unit to promote market consumption. It can speed up the pace of product updates and continue to stimulate new consumer demand; the second is to promote through the continuous emergence of popular elements, but also can completely retain their own brand style. In the era of product and brand homogenization, only style and personality create competitive advantage.

Enterprises need to create a brand image with personality and sense of the times to influence consumers, and brand image is a feature. The more prominent the product style, the clearer the brand image and the more competitive. The same martial arts actor, Bruce Lee's style is fierce, Jackie Chan's style is humorous, Jet Li's style is orthodox, so they have a competitive advantage.

The channel needs to be expanded and developed. Today, the indoor door industry has become a “determination device”. A large number of companies are involved in it. Many companies have also tasted the sweetness. The role of the terminal is very important, the terminal investment 5%, sales can be increased by 30% or more. It is often the first company to launch a "decision-winning terminal". It is a model that creates a business and can taste the first cup of the market, and the follow-up companies, especially when everyone is rushing to "determinate the winning terminal," everyone is playing a game. The field of war of attrition is a war of physical strength. In the end, it is often exhausted its own profits, but also exhausted the industry's profits. In order to develop the domestic market, companies must conduct special research on channels in key cities in the country, and make in-depth development and development of channels.

In short, the homogeneity of the interior door industry marketing has caused the traditional “market share” thinking to lose its place. The interior door companies should formulate new strategies from the whole and get rid of the “fighting and fighting resources” war of infliction to enter the strategic development space of high value and high profits.