In people's impressions, when you mention the model of the home store, you think of a building, each floor is distributed according to the category, a store in the store. Nowadays, more and more building materials and furniture companies need to display products on a large scale to let consumers experience. Before, many brands opened independent stores, but because the consumer's "shopping around the three" ideas have remained unchanged, the single site to open a single store, experience hall, passenger flow can not be guaranteed. This year, the home of the home, Red Star Macalline took the lead in the innovation model to meet the needs of the resident brand's experience display, let the big brands in the store open independently: after several months of renovation and reloading, the home of Shilihe has a brand new The appearance shows that the Red Star Meikailong East Fourth Ring Shopping Mall has undergone a year of transformation and has undergone great changes. The two new home store giants have presented a fresh form to consumers and have received widespread attention.

Actual home brand image store

Consumers who have recently visited the Shilihe store in the home of the hotel will find that today's Shilihe store has several single-storey merchant stores in the front row. A variety of fashion big-name items, such as Kohler Sanitary Ware , Hansgrohe, European-style European Prestige Museum, etc. The in-store display area is full, there is no sense of depression in the intensive display in the regular store, comfortable and natural, and there are independent entrance doors. This is the “Brand Image Shop” added after the Shilihe Store in the home.

Original intention

Why should we change this? Liu Liu, the manager of Shilihe Store, said that the opening of the brand image store combines the development strategy of the Real Group. As everyone knows, the home of the family has been building a “big home” strategy to create a fashion international style of high-end consumption. The establishment of this brand image store is also in line with the future development direction of the actual home. At the same time, as a member of the Shilihe home building materials street, it also actively responded to the government's planning strategy, and the transformed store is more suitable for development.

Transformation advantage

When asked why the Shilihe store took the lead in such a transformation, Liu told the Beijing Morning Post reporter that the Shilihe store had the superiority of its own geographical conditions. Actually, the connection line of Shilihe Store is long and has a long-shaped zone, which is conducive to the establishment of a single-row shop.

Unlimited prospects

“The establishment of the brand image store has taken an important step to create a high-end, refined store.” Liu Wei, the store manager said. For merchants, sales are on the one hand, but with the development of the market, brand promotion has become important. The independent image store is conducive to the display, research and development and sales of new products, and is also conducive to cooperation, communication and negotiation with foreign distributors. When asked if there will be any impact on the merchants in the store, Mr. Liu said that there will be positive positive effects: not only will it attract more passengers, but also promote the strengthening of the brand by the merchants in the store.

Red Star Macalline International Light Luxury Pavilion

Fashion has always been synonymous with Red Star Macalline. The transformed East Fourth Ring Red Star Macalline is more fashionable, relaxed and seductive. The artistically simple single-story building houses stylish and classic furniture, and the contemporary and famous brand furniture from Italy, Germany and the Netherlands work together to create a luxurious and intimate image.

Original intention

The sense of experience is the biggest requirement for consumers when purchasing home products. Consumers have a special requirement for household consumption that is different from other products, that is, they must be experienced. Therefore, how to improve the "viewing" of physical stores and storefronts, grasping people's eyes and then driving their emotions has become a matter worth studying. It is for this reason that the transformation of the Red Star Meikailong International Light and Luxury Pavilion in the East Fourth Ring Road has undergone a major transfusion of the traditionally changing blood from the inside out, comfortable and comfortable.

Transformation characteristics

Hou Jie, general manager of Dongsihuan Shopping Center, said that the way of dividing the store by brand strength is now outdated, and the way to completely separate imported products from domestic products needs to be broken. Therefore, the principle of the store adjustment of the Red Star Light Luxury Pavilion is based on the expressiveness of the brand. Whether you get a pleasant and coherent feeling from the inside to the outside is the focus of the transformation.

Future prospects

Wang Wei, vice president of Red Star Macalline, said that the change will continue. This is only the beginning. Large-scale adjustment and exchange of blood is actually a “light luxury”. Home purchases don't require a lot of money, it can be easy and comfortable. It is understood that landscaping is an important part in the further improvement and transformation of Donghongxing in the future. The crowded space is full of furniture and does not have a transitional space for soothing mood. In the future, green plants, cloisters and coffee will also be an important part of the Red Star International Light Luxury Museum.

Editor in charge: Shanghai GO Jiaju

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