Interview with Xingyu Door Industry Funing Distributor
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For distributors, whether or not they can choose the right cooperation manufacturers is directly related to their own “money†path. Therefore, dealers’ choice of cooperation brands has been carefully considered.
Wang Guangwei, an expert in marketing communications, said that the dealer’s choice of brand is more like a romantic marriage, more like an opportunity. After all, manufacturers are not only offering products that are so simple, but brands are not as simple as “famousâ€.
"One year's plan lies in Spring Dealers Qi Zhengchun" I hope to visit many dealers to understand what they are feeling and what they are doing, build bridges between manufacturers and dealers, and thrive the industry.
Suining City is located in the middle of the Sichuan Basin and the middle reaches of the Minjiang River. The location advantage is obvious, 146 kilometers south of Chongqing, 147 kilometers west of Chengdu, and a equidistant triangle relationship with Chengdu-Chongqing two cities, economically integrated into the economic circle of Chengdu-Chongqing. It is adjacent to Nanchong in the east, Deyang in the west, Chongqing in the south, and Mianyang in the north. The ancient name was Zhangzhou, and it was not named as a city. It has always been the political, economic, and cultural center of Chuan-Chung. It is known as the "Dragon of Dongchuan", "Heart of Chuanzhong" and "Little Chengdu."
Convenient transportation and booming economy provided fertile ground for Suining’s booming building materials market. In order to explore more of the local market, the author interviewed Xingyu Doors, a dealer in Suining, and He Wuge, a veteran of the building materials industry. .
Business hours: Opened in 2010, sales in the three days of the opening reached more than 50,000 yuan, won a good start, never had such a good performance before.
Choice reason: The brand is very good, quality is guaranteed. Before I also did some unknown brand-name, quality can not be guaranteed, not to mention after-sales service, corporate training, Xingyu opened three days of 50,000 yuan performance, I have never encountered other brands operating before.
Sometimes the choice is more important than hard work. The first time I contacted Xingyu wooden doors, it made me feel at first sight, and I didn’t say quality first. I said that the feeling of touching by hand is very different from the products we sold before. After installing products for customers, I rushed to Chengdu and signed a contract with Xingyu Door Industry to start the development of Xingyu Door Industry.
Business experience: To manage a good brand First of all, it is very important to establish a brand image. Now, in Suining Market, the brand image of Xingyu Door Industry has been established, and it is not bad with other first-line brands. The reputation is also very good; It is very important that Xingyu has a mid-range price and high-grade quality. In the end, we must provide good service. Now many of our projects are actively taking the initiative. This is a great affirmation for us!
Business Strategy: First of all, to further shape the brand image of Xingyu Door Industry in Suining, increase the publicity and promotion efforts, such as bodywork, outdoor, community advertising, etc. Second, establish a good after-sales service system, we will set up a service team for ourselves. , composed of professionals, once the consumer encounters problems, they will arrive at the fastest time and repair according to their requirements; Finally, the expansion of cooperation, including cooperation with the decoration company, and other building materials brands, together to contract large-scale The project will not only have more opportunities, but will also greatly promote the promotion of its own brand image.
Development **: Not only to make a good start, but also to moon, red!
Development message: Xingyu Door Industry has high-quality product quality, team members are full of vigor and vitality, clear thinking, under their guidance, I am confident that in Suining will become a household name brand Xingyu door industry.