Golden nine silver ten is actually a concept of time in the first place, because of the high autumn and autumn in September and October, it begins to fall, according to people's consumption psychology, in terms of spending money, investment mood is impulsive, as long as the fall, especially It is winter, especially near the two festivals, household consumption has increased significantly, this is a phenomenon of "golden nine silver ten". Now "Golden Nine Silver Ten" has become a lingua franca for businesses in various industries to describe the annual peak sales season. It seems that regardless of the current market situation, Golden September Silver October will come as scheduled.

However, in this year's home furnishing market, because of the influence of the upstream real estate industry, after the introduction of the New Deal, it did have a great impact on home furnishing enterprises. According to statistics, the total sales of the furniture industry in the first half of this year dropped by nearly three layers, but the vertical Looking at the current Wuhan market, up to 6 home improvement exhibitions a year, many activities such as bull hair promotion, and a variety of holiday promotions, consumers are already tired of promotional activities, and promotional activities such as signing and selling profits have become numb. Under the circumstance that the market and consumers are not optimistic, major home furnishing merchants have also bet on the gold and silver ten period in the second half of the year, hoping to use this prime time to promote transactions, so whether this year ’s gold nine silver ten can still be Reappearance of glory, how can businesses attract consumers' attention?

Survey shows that all netizens are still optimistic about gold nine silver ten

According to a survey by Soufun.com, nearly 90% of netizens still think that this year's gold, silver and silver ten is still the peak season for consumption, and they will still choose to buy building materials during this period. I also believe that during this period, merchants will increase their promotional efforts and will Attract them. The most attractive means of promotion for consumers is to cut prices directly, rather than the marketing methods such as the so-called presidential signing or buying and sending.

Since August this year, major merchants have frequently held large and small promotional activities, including the signing of the chairman of the wave whale, the European party "China Wuhan International Home Furnishing Festival" Marco Polo Supreme store anniversary celebration Darling, Kendia floor The Jinshenghu Jinyinhu store opened a big bargain, and the home is cool and cool in the summer. There are tens of thousands of large-scale promotional activities. Although these activities show a few joys and a few worries, this seems to be giving this year ’s gold nine silver ten. Strengthening the majesty also heralded the arrival of gold, nine, and silver.

Merchant promotions are endless

The reporter visited some home furnishing companies. Due to the poor performance in the first half of the year, they will also strive to win market share in September-October, and make up for the vacancy in the first half of the year. At present, in the home furnishing industry, various companies are adopting various marketing methods, such as CEOs sign, buy and send, cash back, etc. in order to seek a share in the industry. I also hope to make a lot of money during this year's Golden Nine and Silver Ten. There are also many companies that said that in September-October, although the hot scene as before can not appear, as long as the marketing strategy is adjusted to suit market demand, I firmly believe that there will be a turnaround, but the competition will be more brutal, and even fight for your life.

Similarly, consumers also hope that during this period, they can buy good-quality and cheap products. Although the usual promotional activities are continuous, after all, the real benefits are still rare. Many businesses only pay attention to gimmicks, formalism, and playing digital games. 30% off or even 1% off to attract attention, but the price has been adjusted up before the event, and the final promotion is not true, so consumers still hope to get real benefits during the golden nine silver ten. Otherwise, you can only continue to wait and see. . . .

The so-called "water can carry a boat, it can also overturn a boat", holiday consumption is actually a good time for businesses to stimulate consumption and promote the brand image, but if you only look at the small profits in front of you and ignore the long-term benefits, you may lose some gains. Consumer consumption is becoming more and more rational now, and it is not possible to be impressed by some gimmicks or word games, so merchants still have to come up with tangible promotional efforts so that consumers can get real benefits, so that they can really achieve both Filled with pots, it also won word of mouth!

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