Anti-theft alarm products as one of the earliest security products entering China, compared with the ever-changing monitoring technology, the core technology of anti-theft alarm products changes little. On the other hand, system integration has become an important trend in the field of security. The originally operated systems such as building intercom, smart home, and access control have created a trend of “integrating into one” and entering the burglar alarm market. After years of silence, burglar alarm manufacturers are accumulating energy for change. The seemingly calm burglar alarm market is turbulent, or developing new products or opening up new product lines. Anti-theft alarm manufacturers are trying to find a better way out.

Variety of factors manufacturers change for a long time, anti-theft alarm products market are international brands, domestic well-known brands, local brands entrenched, cutting off the Houhou. Because of the early start, excellent performance of products, brand advantages, and professional technical services and large-scale marketing, international brands have made key projects or security level requirements mainly occupied by foreign alarm brands. There are many kinds of domestic alarm products. Most of them are based on specific industrial applications and related industries to develop some novel alarm products. Based on foreign alarm detection technology, R&D has made it difficult for product technology to break through. Shenzhen Mei'an Technology Co., Ltd. engineer Dai Mengyu said with frustration, "The security industry's many areas of national products have occupied the absolute mainstream status, and burglar alarm market, after 30 years of development, imports and national products are still clearly divided, market share And the status has not changed significantly, and the burglar alarm industry is in urgent need of change."

Low-price, low-quality competition In the market competition, prices and services have become the main competitive weight of domestic anti-theft alarm brands. Although the overall market for anti-theft alarms is still expanding, due to fierce competition, the routine of price marketing is prevalent in the alarm industry. Domestic anti-theft manufacturers have not been so happy.

Anti-theft alarm products enter the domestic market very early in security, and the real rapid development of domestic manufacturers is after 2002, when the alarm components and infrared detectors produced by China's anti-theft alarm companies can gradually compare with the quality of foreign products, the rapid development of domestic enterprises . However, due to the relatively low technical threshold of burglar alarm products, there are a series of problems hidden behind rapid development. Zheng Rongzong, general manager of Quanzhou Longtai Electronic Technology Co., Ltd. of Fujian Province, pointed out that “Since the technical content of traditional products such as alarms is relatively low, imitators are flooding in, small companies are flooding, and product homogeneity is serious. Some companies have to obtain orders. In the competition with peers, the 'price card' is used to attract customers through low-cost methods. The price war is becoming increasingly fierce. The direct consequence of price warfare is the decline in product quality, which in turn directly affects the user experience. Markets are affected. In recent years, there have been a large number of manufacturers that have rushed into the field of burglar alarms. The market competition method is a comprehensive price war. Prices have fallen to low levels. Although the company has obtained economic benefits in the short term, this method has broken the original price of the industry. The system has reduced the profit margin of the entire industry and brought a huge impact to the domestic anti-theft alarm market. “Although the entire industry is still developing, the profits are already very low.” Long Tai An Zong Rong Zong said with deep sorrow.

In the construction of early security systems, building intercoms, smart homes, access control systems, and other manufacturers are relatively independent. The system construction will also use products from multiple manufacturers. However, with the integration and integration of security subsystems, intercom systems, smart homes, and access control systems have all been expanded with integrated anti-theft alarm modules. Building intercom systems and smart home systems with multiple alarm functions are available on the market. .

It is understood that the alarm function in the intercom system has replaced the past practice of integrating the alarm function into a single interphone. Prior to this, the integrated operation has given rise to concerns. Placing the alarm directly on a networked building intercom system may result in a signal. The problem of collisions and signal obstructions may also result in the delayed transmission of emergency alarm signals. Nowadays, customized products are used, and two independent bus bars are used. When the video intercom system is used, it will not occupy home burglar alarms. The system's channel. Therefore, from the perspective of the operating mode, the user is still faced with a system that has both a video intercom function and an alarm function. However, in fact, from the point of view of operation, this is actually two separate systems that are operating independently. Obviously, the appearance of replacement products clearly gives users more choices.

Where do you go from here? Into the monitoring industry positioning should be clearly faced with many issues, anti-theft alarm manufacturers how to deal with it? “Although the entire market is still gradually growing, but the overall market capacity is limited, so the competition is becoming increasingly fierce, and the benefits of the capital and scale advantages that the company has will be lower and lower, and it will be difficult to meet the need for bigger and stronger companies. Aspirations, some companies have to change their minds and seek new breakthroughs.” General Manager of Quanzhou Hongtai Technology Electronics Co., Ltd. Huang Bin pointed out. As a result, Hongtai Technology has opened up new product lines for the development and production of surveillance cameras and hopes to have a success in the vast market.

The pace of advancement in China's security surveillance industry has caused many people outside the ring to be stunned. The ensuing impetus is followed. Hongtai Technology carries out the development of monitoring product lines, and also enters the surveillance market with Longtai Security. Taking the network camera as an opportunity, all are based on the consideration of the monitoring market. “The huge market of monitoring industry” represents the voice of the alarm manufacturers entering the monitoring industry. . From the author's point of view, the change of Hongtai Technology can be regarded as a microcosm of Quanzhou anti-theft alarm industry. Compared with other cities in China, Quanzhou's security industry started earlier. Together with Shenzhen, it is listed as two major manufacturing centers and distribution centers for anti-theft alarm products in China. It gathers famous companies such as Kelison, Hongtai Technology, Momento, Longtai, etc. Its market influence is unique and it has become a representative enterprise in China's security and alarm industry. However, Quanzhou industry also faces problems such as decentralized resources, lack of innovation, lack of talents, and weak R&D integration capabilities. The total number of security companies is large, but their respective The scale is not great. With the emergence of a huge market potential in the security market, more and more funds have begun to flow in, and the anti-theft alarm market has entered a white-hot state. Therefore, when the scale, visibility, and market share of a company reach a certain level and the overall market capacity is limited, companies have to think about the next development path.

Although entering the surveillance market at such a point in time, the alarm makers believe that they have been well thought out. Longtai Zheng Rongzong said that at present, analog surveillance still occupies more than 80% of the monitoring market, but IP monitoring is already at a point of vigorous development. It will enter the martyrs too early. This time point is the best for the development and production of network cameras. opportunity.

But as Mei'an Dai Mengyu puts it, "Of course, the high growth of the surveillance market makes people look forward to it, but competition can also be described with terror." Into such a market, are burglar alarm manufacturers ready? Is the monitoring technology mature? Is it self-developed and follow-up IP, high-definition, or purchase plans for simple assembly? Obviously, anti-theft alarm manufacturers need to have a clear positioning when they enter the surveillance market. If it is the development of high-definition monitoring, the technical difficulties are self-evident, and if the low-end brand sales, the price as a weapon, then how low-end manufacturing and South China's large-scale low-end product manufacturing companies fight it? If it is a simple development of product lines to increase the profits of low-end products, it may once again fall into the price trap. The author reminds that the anti-theft alarm manufacturers should expand product lines, and should be planned from a long-term perspective, viewed from the perspective of integration trends, and choose appropriate marketing. Otherwise, it will be a “Red Sea” battle.

There is an opportunity for the integration of alarm and monitoring companies to spare no effort to develop new products and hope to find new focus. "The most alarming feature of burglar alarm systems is the generation of false alarms. Misuse of alarms will result in a great deal of waste of time, human and material resources. The greater cost is that the number of "wolves come" is too many, and alarms are often lost to the alarm center. The sense of urgency has led to a large loss.” Huang Xiuzong, marketing manager of Quanzhou Kelixin Security Electronics Co., Ltd. pointed out, therefore, how to provide more accurate alarm information is the direction that burglar alarm manufacturers have been exploring. "Only through multiple methods of review can we reduce the number of false alarms," ​​he pointed out.

In the fusion of multiple means of application, the integration of video surveillance and alarm systems is often given more expectations. "As the two subsystems of the security industry, burglar alarm and video surveillance have their own defects: video surveillance can record 24 hours, but most of them are used for ex post evidence; while burglar alarms can trigger alarms for the first time, but they cannot visually judge the situation on the spot. There is also the possibility of false positives. If you can integrate the two systems, you will certainly be able to provide a relatively effective security solution,” said Hongtai Huang Bin.

Through the video review to confirm the accuracy of the alarm information, high-efficiency alarm monitoring integrated solution is expected. At present, there are already several different solutions on the market. In general, there are mainly two modes: one is an integrated mode, and the other is an integrated device. According to Yu Xiaofei, general manager of the building division of Shenzhen Shengboer Industrial Development Co., Ltd., the demand for video review has already sprouted in 2007 and 2008. The earliest method is that the alarm system and the monitoring system are independent systems and they are linked together. Lower-level integration; the second front-end detector plus cameras for review. In the current market, the more fiery implementation is the alarm host plus video server. Alarm manufacturers such as Meian, Coryxin, Hongtai Technology, and Longtai have all introduced related products, although the names are not the same. For example, Kelison is the “Smart Video Alarm Linkage System”. , Longtai Security as "anti-theft alarm video surveillance system" and so on, but the same destination, are the video surveillance signal access control host in the solution.

"All alarm systems need to have some sort of verification verification function. Users can't blindly believe alarm signals. A timely video review is the most reliable method," said Sheng Bolang Yu Xiaofei. Integrating the alarm system with video for video review is a trend in the industry.

"The advantages of integrated alarm monitoring and control equipment are obvious, especially the emergence of 3G, but also led to the user through the phone 3G video real-time viewing of the alarm scene." Mei An Dai Yu dream. Alarm monitoring integration equipment is mainly aimed at users of shops, warehouses, etc., Stores have high commodity value, storage is relatively remote and centralized, and it is inconvenient to use the wired host to prevent inconvenience, and the GSM alarm host has the problem of real-time. Therefore, alarm and monitoring are used. The combined approach, through the platform's compatibility with 3G network cards, allows video images to be transmitted to users at the same time, giving users a sense of security. At the same time, this solution is a set of devices with obvious advantages in cost-effectiveness.

In another aspect, the emergence of such solutions can also reduce operating costs. When the alarm detector triggers an alarm, the surveillance camera can take video and video, transmit the video image to the monitoring center, and receive the alarm center to assess the situation through the alarm scene. If there is a need for an alarm, how should the alarm team be arranged and whether it needs to be further developed? Response measures, etc., can improve the verification of the police, reduce the police rate, and reduce operating costs.

The inevitable trend? The market is the touchstone that most manufacturers believe that video alarm integration is the development direction of the future alarm host. Foreign manufacturers have long proposed the concept of video review alarm monitoring integration, and the domestic R&D of alarm integration is in full swing. However, for video review, different vendors have different understandings. Most manufacturers believe that video alarm integration is the development direction of the future alarm host. Foreign manufacturers have long proposed the concept of video review and alarm monitoring integration, and the domestic R&D of alarm integration is in full swing. However, some manufacturers are still unmoved, and continue to delve into the functions of traditional alarm hosts and still feel less confident about it. Video review has long been proposed but difficult to promote.

Shen Shanshan, the sales director of Shenzhen Xinwei Electronics Co., Ltd. believes that the application of the monitoring system has become more popular. The user has installed the monitoring system. Generally, he will no longer choose to install the monitoring and alarm system, but the delay of the video, the clarity of the integrated image, etc. And so are all problems that need to be solved. In addition, the integration of alarms and video signals, platform processing technologies, and how operators cooperate are all problems faced. Many people think that there is often a camera and an anti-theft detector integrated camera before they really realize the “visual alarm”. This view is incorrect. The key to whether or not to implement “visual alarms” in terms of systems is the integration of alarm and monitoring systems. degree. Therefore, whether the market really accepts such products remains to be seen.

To sum up, after a long period of trepidation, although most of the manufacturers still focus on the finesse of the products, some of the unwilling manufacturers have already gone “through the eight Immortals and each shows their supernatural power”. Some manufacturers have stepped into monitoring products. Some manufacturers are committed to the integration of alarms and monitoring. Are they finding new profit points or are they a flash in the pan? Is a purely individual behavior, or industry follow-up, the prologue has only just begun, everything has to be verified by the market. However, if the wind blows up, will it make a spring in the lake? Let us wait and see.