As a huge consumer market, hardware locks have been receiving industry attention in recent years. Especially in the past ten years, the promotion of the real estate industry and the overall strengthening of the national economic strength, the home building materials industry began to flourish and reached a historic commanding height. In this "prosperous" market background, not only promoted the industry boom of hardware locks, but also promoted the brand strength and market concept of hardware locks. This kind of appearance seems to bring a strong competitive influence to the industry to a certain extent, but more importantly, it brings a brand new market positioning and industry upgrade to the industry.

Ten years ago, there was no concept time for the decoration of the house and the damage repair, and there was no brand awareness. At that time, the most prominent thing was that Bangpai Hardware had a little influence and gave people a deep impression. However, the leadership of the Bangpai did not attract the attention of the industry and the market, and it still seemed “pale and weak”. However, in the past five years, the hardware lock market has begun to undergo earth-shaking changes. This is the overall market climate formed by the strong push of the real estate industry and market managers. Hardware locks have thus entered a real industry revolution.

Ten years ago, it was difficult to find a separate independent lock store or brand store. At that time, the lock was basically an ordinary member of the thousands of products in the hardware store, and there was no particularly obvious lock zone. It is now that the locks still cannot jump out of the hardware store, and the above phenomenon still accounts for more than 98%. With the concept and branding of the hardware lock market becoming stronger and stronger in recent years, the hardware locks have begun to symbolize the industry as never before. Brand stores and specialty stores and even hardware lock stores have gradually emerged, and are on the rise year by year.

Meizhou’s hardware lock brand era is at least a few years later than big cities. Three years ago, apart from an independent store of Bangpai Hardware, there were no other independent stores. Beginning in 2009, Huitailong began to settle in, and formed a store in the hypermarket, with an independent area as a special area, and formed a brand-style independent brand store, opening the historic corner of Meizhou hardware locks. Subsequently, China's first-line brand Yajie Hardware also began to settle in and appeared in the market as a specialty store. Then, the emergence of the brand monopoly form of Mingmen Lock Industry, Golden Point Atom, Tianan Lock Industry, Arthur Wang and so on brought unprecedented momentum and development momentum to the hardware lock market. Moreover, hardware locks and hard advertisements have begun to appear on the city screen, injecting fresh vitality and brand charm into the industry. Especially in today's home improvement era of rational consumption, the owners have begun to have a large selection of locks, which is considered to correspond to their own identity or the structure of the building structure, the hardware locks thus opened a real era of lock consumption and The era of brand concept. I believe that in the near future, the locks will be more separated from the hardware industry, and the era of "making the door to be the master and setting up another portal" will be even stronger. Because the market determines the development and trend of the industry, the brand determines the market environment and positioning of the industry. The leading idea is always inseparable from the brand word. Only the brand era can influence the direction of the industry.

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Tag: lock shop brand era hardware industry brand concept brand charm

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