Located in the 3rd district of Jinchengchang, China Science and Technology Hardware City, Zhejiang Future Star Hardware & Electrical Sales Department is a nationwide chain of hardware, machinery and electronics sales type limited liability companies. The products come from the new brand authorized by the outstanding manufacturing companies and authorized by the future star distributor. As a company that specializes in selling products, the business philosophy of the future star can be compared to a supermarket. Although the company does not produce products, it has a wide range of hardware and electrical machinery with excellent quality.

Lu Chenghao, general manager of the future branch of the Zhejiang branch, told the author that at present, the future star hardware and electrical machinery sales shop in Zhejiang Province has reached more than 30, and has gathered dozens of domestic famous brands. They have to set up a branch company in each province, and will set up 20 branches by the end of this year. Due to too many companies applying for joining, the original shop scale can not meet the needs of the rapid development of the company, so he specifically rented two stores in the three districts. Manager Lu said that this is only a transitional, as long as there is a venue, he is ready to open a future star hypermarket in Yongkang next year, just like those famous supermarket chains. Talking about the operational concept of the future star, Lu Chenghao is concisely summed up into three aspects: As a professional sales channel brand store, the future star solves the problem of the brand positioning and product development strategy for the manufacturer because he does not understand the end market. The drawbacks of sexual errors; for dealers to solve the lack of standardized management and professional product knowledge, after-sales service training, can not keep up with the pace of competition troubles; for consumers to solve due to mixed products, resulting in unable to purchase the right high Cost-effective product concerns. As a brand-new sales model, the future star should not only allow buyers to purchase products of the same quality and uniform prices throughout the country, but also allow buyers across the country to enjoy a unified after-sales service. For products sold, Future Star does a one-stop service: It has its own operating brand, product pre-sale inquiry, sales distribution, after-sales maintenance can be done in any branch of the future star.