At present, the state's regulation of the real estate industry has directly led to a dismal operation of the building materials industry. In this environment, some brands and merchants in the aluminum alloy doors and windows industry have been eliminated. Recently, the author investigated some of Chengdu's profile companies and dealers. It is learned that the current status of the aluminum alloy door and window industry is an opportunity and a challenge.

1, the market is huge. In the past, consumers had always believed that buying doors would require buying wooden doors because that would be enough. Nowadays, with the gradual improvement of the practicability and aesthetics of aluminum alloy doors and windows, and gradually increasing the functions, many consumers have also turned to purchase aluminum alloy doors and windows, which has gradually increased the market space of aluminum alloy doors and windows. Especially in second-tier and third-tier cities, aluminum alloy doors and windows are still under development, and the development space is even wider.

2. The number of companies is increasing and the scale is constantly expanding. Today, in Chengdu, aluminum alloy doors and windows have been added a lot. Although these companies are small in scale, they have a large number. Lou Zengfu, chairman of Chengdu Chuju Glass Doors and Window Co., Ltd., said: “Many companies are transitioning from Other industries.” The heads of these companies have previously either made profiles or made decorations, and some have come out of aluminum alloy doors and windows. of. Due to previous experience in related industries, these business leaders entered the aluminum doors and windows industry. Some powerful large companies have also increased their own strength through mergers and acquisitions.

3. Low barriers to entry in the industry and uneven product quality. During the author's visit, a dealer who entered the aluminum doors and windows industry said shortly: “As long as the material is bought back, it can be cut to fit the size, and the aluminum doors and windows can be sold after the assembly.” Some companies think that only There is a factory, skilled workers and a small amount of money to do an aluminum door and window factory. In fact, an important problem currently existing in aluminum alloy doors and windows is that the entry threshold is low and product quality is uneven.

4, regional brands play a leading role. At present, there are fewer brand enterprises in the national market, and even fewer products can be distributed to the whole country. Even old aluminum door companies such as Huangpai Kinmen occupy only a large market share in some provincial capital cities. The current market for aluminum alloy doors and windows is still dominated by regional brands. Therefore, the development potential of the aluminum doors and windows market is still very large.

5. The homogeneity of products is serious. In terms of product innovation, Chengdu’s Guanghan doors and windows have been at the forefront. Chairman Zhan Qingfu said: “If companies do not innovate, they will certainly be eliminated.” Due to the low barriers to entry in the aluminum alloy doors and windows industry, product homogeneity is serious. Many times between operators rely on price competition. Aluminum doors and windows companies can only have market competitiveness by continuously improving their technology and creating products that are different from other similar companies.

At present, the output of aluminum alloy doors and windows companies is also different, only a very small part of the company is at full capacity; some companies maintain the status quo; some companies can do nothing. Some companies are in a single situation, sometimes with no single embarrassing situation. In this situation, the shuffling of the industry has begun quietly. With the continued implementation of the new policy of the national property market and the influx of more new brands into the market, the survival battle of enterprises will become more intense.

Trends: Competition intensifies or small-scale enterprises are eliminated. During the “Twelfth Five-Year Plan” period, people’s generation is the focus of attention of the country. Safe rooms provide opportunities for aluminum alloy doors and windows. In addition, the transformation of old houses and the favorable policies for new rural construction will increase the use of aluminum doors and windows. However, in recent years, the competition in the aluminum doors and windows industry has been fierce, and the irregular production and vicious competition of many workshop companies have seriously affected the sound development of the industry market. In the future, in the brand-oriented consumer market, large companies will win the market by continuously innovating and developing new products and enhancing the overall competitiveness of their products, and small-scale enterprises will eventually be shuffled out of the competition. At the same time, large enterprises will establish alliances, and the strong and strong approach will prompt the industry to embark on a path of sound development.