Enterprises want to make profits and continue to develop. They must be able to produce high-quality products that meet market needs and keep innovating. At the same time, they must also know how to build an excellent terminal sales team. However, there are fewer and fewer outstanding shopping guides in the market. This is true for the white goods industry and the home appliance industry, especially for the home furnishing and building materials industry. Competition in all walks of life is increasingly fierce, and the homogeneity of products is serious. The darlings who can stand out with only a certain technical advantage are rare every day. One or two occasionally appear. Within a few months, the imitators in the market are already like clouds. Consumer groups that are easy to cultivate are divided again. Therefore, good products are important, but excellent terminal sales ability is the key. Only building an excellent terminal sales network and cultivating high-quality terminal sales personnel are the foundation of enterprise development.

How to improve the overall strength of the terminal retail industry? Only training, training, retraining, learning, learning, relearning!

Internal training efforts

When many furniture manufacturers are still having headaches to develop dealers and are struggling with channels for developing dealers, Bosen already knows that terminal shopping guides are the foundation of enterprise development. Yaohua IKEA Furniture Co., Ltd. (Baisen) established the first Two years ago, training for front-line sales personnel was started, and a large-scale training meeting was planned twice a year. So far, it has continued the seventh national dealer sales elite training meeting, which has gone through 35 large and medium-sized cities and 1500 service dealers. , 7000 shopping guides benefited from this.

"Focus on focus, step into the terminal" is the theme song of Berson's terminal in 2010. Fu Kai, Director of the Brand Strategy Development Center insists on advocating: "Retail terminal management must enter the terminal, enter the dealer, enter the shopping guide, enter the community, You can win if you walk into the consumer! "As a result, Bosen sang" Focus on Focus and Walk into the Terminal ", which was implemented in 2010 (the sixth and seventh phases) around this theme, led by the main lecturer Fu Kai A team of famous lecturers walked into the dealers, and gathered in the surrounding cities of Chongqing, Zhengzhou, Jinan, Hangzhou, Suzhou, Wuhan, Xi'an, Shenyang and other surrounding Berson dealers in the surrounding cities for a four-day three-night closed training ... ;

With the terminal-titled movement, the Bosen Brand Strategic Development Center successfully built the "Baisen Academy", focusing on terminals and serving dealers.

Innovation and pragmatic learning

In 2010, Bosen was destined for a successful year. The introduction of new products, new types of performance art marketing strategies, and pragmatic terminal training have made Bosen rush in the past year. In particular, the terminal training that sang the whole country made the distributors and front-line shopping guides of the majority of strategic partners share their admiration. The sixth and seventh national dealer elite training in 2010 will promote the previous training to the extreme. At the same time, adhering to the concept of "responsible for dealers and responsible for consumers", the true management, marketing and sales skills Throughout each lesson, the emphasis is on the truth that the shopping guide tells the truth, and does not deceive customers or defame other people's integrity sales mentality, so that every Berson student learns and learns.

In July and November, Bosen tailored the sixth and seventh national distributor elite training sessions for Bosen 2010 for national distributors and shopping guides. According to the market division, the two phases of the national distributor elite training seminars are distributed into 9 sites: Chongqing, Zhengzhou, Jinan, Hangzhou, Suzhou, Wuhan, Xi'an, Shenyang, and Shenzhen. The radiation areas are nine areas under the jurisdiction of Bosen. In the fixed-point training for the whole country, Bosen College has a strong teaching force and has decades of management and marketing masters in the terminal retail industry-Mr. Fu Kai, director and chief planner and trainer of the Bosen Brand Strategy Development Center; There are senior full-time lecturers who have been engaged in the management and sales of Bosen furniture for many years-Chen Chengzhu, a senior lecturer in the supervision department of Bosen Brand Strategy Development Center; Zhang Xianyong, general manager of Hangzhou Yijing Space, one of the excellent Bosen dealers, and the professional product knowledge explanation team of Bosen Each lecturer can ingeniously combine management, marketing, sales, product characteristics and furniture, and instill the image of life in every student's heart, so that they can obtain really useful management sales skills and product knowledge. The misunderstanding of enterprise internal training that Mr. Fu Kai said: "In the training class, the students were very excited when listening, the boss was very touched, and they were motionless after class".

The establishment and development of Bosen College is inseparable from the excellent projects and classroom forms that are open source and highly feasible. For the indifferent and uniform training courses and training methods in the industry, Berson College is unique, starting from actual combat, starting from dealers, shopping guides, and consumers, and combining terminals to implement courses. The main courses range from "learning psychology" that corrects the student's mentality to "learning service skills", "happy deal", "customer buying psychology", "marketing seven skills", and "success" that change the life of the student "Eight Steps", "" Do not ask for money "" 100 yuan interactive games, "Awakening the Giant in Your Heart" and other inspirational courses and games, the training will benefit every student through classroom interaction, game participation, sand table deduction, and forum exchanges A lot. Every classroom method is a classic. Its sand table deduction and forum communication methods are the first in the industry, setting a precedent in the terminal retail industry; sand table exchanges with the theme of "simulation, skills, and mentality", involving all shopping guides and distributors, on the same stage as lecturers, excellent Distributors and store managers jointly solve the preaching and let them participate in the experience and sharing; forum exchange first opened the "marketing, management, sales" forum course, let excellent dealers, shopping guides and management sales lecturers work together on the same stage, for the national distributors Solve the truth. Let them get a substantial improvement in "Berson School".

Sales lead the overall market

The entire training in 2010 brought Bosen the golden years of "golden nine silver ten" and "end-of-year gift". After the training, the trainees used them to apply and display in the terminal, and the sales doubled one after another.

Wuxi Cappuccino sales staff opened 320,000 bills a week after training; Jinan Golden Teak sales staff doubled sales after training; Guiyang Cappuccino produced more than 800,000 single shops a week ... . Such excellent results have brought the most direct benefits after training in each region. And in the industry, through the practical exercises of the standardization of various stores (standardization of clothing, language, actions, etc.), the image of Bosen in the entire furniture industry has been greatly improved, and it has been admired by the same industry and praised by dealers.

"Focus on focus, step into the terminal" training is not a show for Bosen, it is not a pure brand deduction, but a real training project. For the mobility of terminal personnel in the furniture industry and the volatility of the market, as well as the number of new stores, the Bosen Brand Strategic Development Center will sound the terminal assembly number for a long time.

From the perspective of brand marketing, the two phases of system training in 2010 directly helped companies and distributors to jointly promote, the promotion benefits can not be replaced by inkjet and subtitles; from a practical point of view, real help Distributors have improved the overall strength of the store, and at the same time tightly linked the enterprises, dealers, and shopping guides, and overall improved the combat strength of Berson Terminal. Over the past five years, Berson has been developing a new model and a new level every year. The development speed of the brand has made the industry full of emotions. It is known as the "dark horse" of the furniture industry. With the development of the enterprise, Berson College will continue to go on as always, because she carries It is the dream of nearly 700 dealers and 2,000 Baisen terminal shopping guides. Bosen Board of Directors and the Brand Strategy Development Center unanimously affirmed that Bosen College will continue to innovate in the years to come, and work together with the family members of Bosen National Distribution! Adhere to the retail business principles advocated by Fu Kai, a senior marketing master who has been engaged in the retail industry for 18 years: "Into the terminal, into the dealer, into the shopping guide, into the community, into the consumer".

High Performance Solid Carbide End Mill

High Performance Solid End Mills,4 Flutes Solid End Mills,Square End Solid End Mills

Suzhou Meiwei Cutting Tools LTD , https://www.meiweitools.com