It is understood that during the “11th Five-Year Plan” period, China’s housing security system, which mainly includes low-rent housing and affordable housing, has taken shape, and 11.4 million households in urban low-income families and 3.6 million middle-income families have difficulty housing. has been solved. Entering the “Twelfth Five-Year Plan”, the state plans to build 36 million new affordable housing units within five years, roughly twice the scale of the past 10 years. It is expected that by the end of the “Twelfth Five-Year Plan”, the coverage of urban affordable housing will increase to More than 20%. According to the report from the Ministry of Housing and Urban-Rural Development, in addition to the Tibet Autonomous Region, in the first seven months of this year, 7.218 million sets of housing for urban and town-level housing renovation and shanty town reconstruction have been started, and the operating rate has reached 72%. In the face of the depressed real estate market, the “12th Five-Year Plan” for housing protection policy will undoubtedly have a new starting point for the paint industry.

The speedy construction of affordable housing has enabled more and more residents to have their own houses. It is understood that the decorative effect of wall paint accounts for 80% of the overall decorative effect of the living room. Taking a family as an example, if the home occupies an area of ​​70 square meters, according to industry standards, the coating coverage rate should reach 8.6 millimeters, about 17.67 liters of decorative paint. In 2011, the country will build 10 million sets of affordable housing and the required coating will reach 176,700 liters. It is not difficult to see that the vigorous construction of affordable housing has greatly promoted the construction coatings market in 2011.

The lack of corporate honesty leads to the issue of quality assurance of housing Nowadays, the quality and safety issues of food, household building materials, clothing and other social sectors are emerging in an endless stream. In the construction of affordable housing, the quality of construction materials is still a major concern. Safeguarding the house as an important national protection project for people's livelihood, all levels of government have attached great importance. Recently, the "problem coating" exposed by the media has flowed into the construction site of Hainan's social security housing, which has stirred up waves and triggered condemnation from all walks of life. As a key project of the country, the protection of housing construction has created a huge market, but to win this market, paint companies must have enough honesty.

Integrity has always been a constant topic of business management. As a paint company, in addition to creating wealth, it should take a certain social responsibility and make its own efforts to demonstrate the power of humanity in this society. The state launches affordable housing to protect the housing problems of low-income and low-income housing families. If companies in low-level, difficult-to-family families dare to despise the bottom line of social morality and disregard the corporate image, they will use the paint for housing to protect the housing construction and encourage social evils. Ultimately, it will inevitably be rejected by the society, and the relevant state departments will also be investigated. The lack of integrity will certainly destroy the image and brand that the company has established over the years. As a basic project for the protection of people's livelihood, the protection of the house is also under the supervision of many parties in the society when it is strongly supported by the country. If a coating company can't do a good job with this basic project, how can it win the hearts of thousands of consumers? To ensure the construction of affordable housing, the paint company must be absolutely honest and trustworthy to the people and prevent problems.

Policy guarantee to protect the quality of the escort It is understood that, in order to achieve the standardization of the construction of affordable housing, to create a good environment for the protection of housing construction, the Ministry of Housing and Urban-Rural Development officially started the construction of affordable housing construction materials and parts procurement information platform in September. This giant supermarket, which specializes in providing nationwide affordable housing projects, can not only provide affordable building materials for the construction of affordable housing, but also can reject unqualified and inferior construction materials. An open, fair, and just national procurement platform is a record that the country has made to ensure the quality of the construction of affordable housing.

In addition, Xi'an, Shanghai, Guangzhou, Qiqihar, Haiyan, and other provincial and municipal government agencies have issued relevant documents or regulations for the construction of affordable housing, and registered or registered construction materials and architectural coatings for construction of affordable housing. Or blacklisting management, once found to have quality problems of illegal building materials, will be banned from inclusion in the protection of housing construction and supply list. Through unified procurement and effective supervision by provincial and municipal governments, it is possible to effectively curb the flow of counterfeit and substandard building materials into the construction site, ensure the quality of the “safe house construction” project at the source, and help the local government’s “housing project”. Escort effect.