More than half of 2011 has passed. In the next time, what changes will happen to the home market? What are the characteristics of the home market trend in the second half of this year? Many people in the industry broke their fingers and concluded: "The price-performance ratio, personalization, brand awareness, and environmental protection concepts. The furniture companies in the second half of the year can play these four cards ...

Comprehensive cost performance is the focus

Facing consumers' increasing demands for product cost performance, companies began to comprehensively consider the perfect combination of price, service and quality. Reducing costs, reasonable pricing, innovative products, attention to details, and improved services are all essential steps for companies. After all, no matter how the objective environment and consumers' psychology change, practicing internal skills and accumulating skills are always the secret to success.

Personalized demand is increasingly prominent

After the 1980s, it has gradually become the main force of home improvement, and their consumer psychology has also become an important factor affecting the consumption trend of the entire market. The post-80s generation is a generation that pursues a personalized life. This is especially true when it comes to decoration. Mix and match styles, fashion styles, and alternative decorations are all necessary. This large increase in market capacity reflects consumer demand from the side, so in the 2011 home market, personalized demand must be one of the indispensable keywords.

Brand awareness is getting stronger

With the continuous improvement of people's living standards, consumers in the home market consider not only the price and quality, but also the added value brought by the product brand. In other words, consumers' brand awareness is increasing day by day. A piece of furniture and a bathtub are not only daily necessities, but also a reflection of one's life taste and inner connotation. Faced with increasing consumer brand awareness, brand building has become a magic weapon for major home furnishing companies to attract more customers.

Green and environmental protection will become the main theme

In recent years, environmental protection has been one of the hot topics in the decoration field. In the second half of this year, the term will still be a major protagonist in the home furnishing market. It is understood that consumers in the home market now have higher requirements for environmental protection when purchasing products: they will not only understand the formaldehyde content of products in detail, but also give priority to those products that have been certified by Shihuan. With the continuous improvement of people's consumption level, for those products with high environmental protection coefficient, everyone not only wants to buy, but also has the economic strength to buy.

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